Filling out the top line of your own sign-in sheet with your own information or a stock set of information has proven effective for many agents, given that most people follow what those before them have already done. A promotion or raffle can get folks excited about filling in your open house sign-in sheets. Try offering free swag, a free real estate consultation, gift baskets of homeowner essentials, or gift cards from area businesses. If using a mobile tablet, make sure to have your device fully charged.
Choose from pre-written campaigns for buyers, sellers, and branding, or create your own campaigns with custom templates and timing. In addition to nurturing leads in the short term via drip email campaigns, you can also use regular newsletters to keep leads up to date on your market and listings.
After an open house, go through the list of attendees and rank which information sources generated the most interest e. Check the results against your investments to see which channels have the highest ROI, and which ones you should be re-evaluated. If you find any new or unexpected lead sources, spend time brainstorming how you can optimize them for future open houses.
Finally, if any of your guests came as a referral from a past client, be sure to send them a personal thank you note. For example:. A fast response time is often the key to converting a new lead. Give them confidence in your ability to keep in touch with people by sharing your follow-up plan. Marketing Academy Knowledge Base Webinars. Sign In Book a demo Start free trial.
Agent Manager new. Reading time. Part 1: Strategy: What are brokers doing for agents to help keep them happy? Chapter 1: Start at the beginning: Whose happiness are you cultivating? Chapter 3: Dialing in the dollars: Financial and business planning. Chapter 7: Getting the deal to the finish line: Transaction management support. Chapter The icing on the cake: Miscellaneous offerings that make the difference.
Part 2: Execution: How are brokers getting these things done? Chapter 6: Scaling walls: Craft the solution that works best for you. Open House Sign-in Sheets. Real estate open houses are one of the best sources of leads for agents and brokers. Wait, do open houses actually sell homes?
Download the Sign-In Sheet Template. Full Sign-In Sheet Full name Phone number Email address How you heard about this open house: This can help you determine which marketing tools and channels are working well, and which ones are not. Statement of email marketing opt-in Download the Full Open House Sign-In Sheet with Buyer Questionnaire Because it asks much more of your open house visitors, the buyer questionnaire sign-in sheet will probably have a much lower conversion rate.
For instance, a lead looking to buy a home immediately may be interested in setting up a consultation, whereas a lead looking to buy in months may be more interested in receiving a monthly market report newsletter. Download Template 2. Remember to use this template strategically. Some open house guests are wary of sharing so much information on a publicly visible form and they may want to save the time it takes to complete a lot of fields. Download Template 3. Great for: Agents who want to start a conversation about the property with visitors or, more importantly, with your seller client.
Download Template 4. The strategy on this approach is pretty simple: Print up a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their sign-in into a fishbowl.
This step is important; studies show guests are more likely to excitedly participate in drawing or contests if they can literally place their information somewhere physical. Also, seeing other slips of paper in the fishbowl encourages people to be a part of the fun. After your event is over, call everyone! Let the winner know the happy news and ask how you can help them with real estate.
Let every attendee know about your next event and ask how you can help them in the future. Download Template 5. LionDesk syncs with all the major digital open house sign-in platforms, including Block Party. Visit Block Party. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.
The rise of the personal computer and mobile phone has caused our need to write longhand to diminish sharply. There are even medical diagnoses for consistently bad handwriting dysgraphia and cacography. So, chances are, a standard form will turn up at least a couple of illegible names. The simple act of asking someone to sign in to your open house and then engaging them in conversation while they do so will solve many problems.
Your guests will slow down and write a little more legibly since they are also talking to you at the same time. Whether they help themselves to food or drink, just about EVERYONE is going to at least cruise by the offerings and see what you have for them , creating a perfect opportunity to invite guests to sign in.
Pro tip: Rather than bake the cookies yourself, buy some from a favorite local bakery. While you are there, buy a gift certificate too.
When you see your guests enjoying the cookies, remind them about your draw for a gift certificate to the very bakery that made those delicious cookies. How do they enter the drawing? All they have to do is sign in. Your open house sign-in sheet creates an opening to start a conversation with every person who comes through the door at your next event—but only if you actively engage with them during the event or in a follow-up communication or both!
Every sign-in sheet is going to ask for a name, phone number, and email address. Gather one small fact that is going to spark a conversation. Open houses are an essential marketing tool for your business, giving you awesome opportunities to showcase your listings, show off your salesmanship skills for the neighbors and potential new listers , and, of course, meet and greet buyers. Tell us about your most successful open house ever in the comment!
What made it stand out above the rest? As a Senior Writer and Real Estate Coach for The Close, Chris is one of our resident experts on real estate topics ranging from marketing, lead generation, transactional best practices and everything in between. As a licensed agent in the state of Michigan, Chris has been a part of hundreds of transactions from modest rural starter homes to massive waterside compounds.
I really think The Close is brillant. Thanks for all the fantastic information and free downloadable marketing content. This whole article rubbed me the wrong way. As someone who is about to have my realtor do an open house for my home tomorrow, I would like to think the sign in sheet is to follow up to see if these buyers had any additional questions on the home they toured..
I am really shocked. Some of these people are buyers. Most are not.
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