This trend will continue in the coming years as well. Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading.
The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies.
If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store.
But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store.
Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available?
Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability.
So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive.
Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt.
For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device.
The average person uses 9 mobile apps per day and 30 apps per month. Make data driven decisions and optimize your app strategy. These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.
We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics However, if you say otherwise then you belong to the minority of the paid app demographic. Currently, there are 3. Generation X is technology dependent generation, mobile apps in particular. There are apps to do everything instantly. Moreover, as per Google Play statistics, an average smartphone user uses 30 apps each month, if not more.
These facts are potential enough to convince you of the increasing usage of mobile apps, especially on the Google Platform. Read some more points on how these apps are performing under different demographics and conditions. According to GSMA real-time intelligence data, today, there are 5. This means that It is to be noted that many emerging markets like India and the Philippines come under the mobile-first category. This signifies that in these markets, consumers use smartphones as their primary access point to the internet.
Moreover, according to top Google Play statistics, the majority of the apps downloaded are for the Android platform. It is needless to say that since everything is at the fingertips now, the usage limit of apps and smartphones is bound to increase by multi-folds.
With that said, it is safe to say that people around the world are becoming more aware and an avid user of technology. We have categorized the app usage and download count below in this Google Play Store Stats for hassle-free understanding. It is generally assumed that younger generations, by default, spend more time using mobile apps than the people of the older generation.
There is no denying that generation X since the start has seen the technology all around, so they are more involved with the tech trends. If you look at the graph, you would find the app usage statistics looking at the frequency at which apps are opened daily by people belonging to different age brackets.
This study of the US shows that Millennials open apps most frequently — averaging at After them comes teens, at 9. And to our no surprise, Boomers come out last by this measure, at 5. Now, to sum up, on an average, US app users of age open apps 8.
Now, that one is not bound to any one device to access the internet, people use numerous Android devices like Tablets, Smartphones, Laptops, desktops and so on. However, some research shows that there are some specific app categories that have a high usage rate in Smartphones. Those applications include Maps, Instant messengers, Music, Games, photos, weather, etc.
Whereas, if we talk about Desktops, their preference rate is still maintained. It is probably the result of their incredible specifics that prove ideal for certain purposes. Over the years, the time used on mobile in selected global markets has increased.
According to the statistics mentioned below, the highest amount of mobile time spent is noticed in Argentina, accompanied by the US, and Spain. Whereas, Italy, India, and Germany can be seen at the lowest in usage. Like nearly everything else, location changes the behavior that changes the statistics and condition of things. This same concept is apt to be applied to app usage.
This information can be used by Google Pay app developers to learn about the audience they intend to target and potential markets which can prove to be beneficial while planning the app localization strategies. South Korea was at the top of apps used and installed on a monthly average, followed by the US and Japan.
According to AppBrain , some categories have a higher penetration rate than the others. It is followed by the Business app categories.
In the graph below, you can see the number of paid and free apps in the Play Store , that are popular due to their high download rate. This fact is enough to make us believe the increasing demand and usage of this particular category, especially in the Play Store. It is estimated that, as of 20 20 , there were. This ever increasing number surely brings in tons of revenue for Google Play Store.
As the popularity of the gaming app is on a hike, the average revenue is also predicted to rise at an incredible rate. Here is the list of Google Play top apps which have turned the world upside down and everybody is under the influence of their popularity, uniqueness, and utilitarian features. It has seen a percent increase in revenue over four years. So, you see how these Google Play Store economy stats are improving every year. Adding the fact that Google keeps adding new plans like Google Rewarded Products as a way to expand revenue earning ability for their Google Pay app developers and we will not be wrong to expect the Google store to surpass Apple store numbers.
Since mobile applications are at the peak of their popularity, we have come across some interesting and mind-blowing statistics. Here are some of the many trends and stats of mobile apps in the Google Play Store that may interest you:. Google offers its services for almost all tech related purposes.
If you want to see the total number of downloads and other information related to your app then, you can use Google Play Console. This is how to achieve it-.
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