Adding videos to your website can sometimes be a double-edged sword. Web users love high-resolution videos, but if your website isn't optimized to handle them, such content can cause performance problems. This guide to video optimization explains how to make sure your multimedia content is increasing conversions instead of driving away users. Offering multimedia content is a great way to keep users engaged, which is why more developers are adding videos to their websites.
The size of the average web page grew from about 1 MB to over 3 MB between and thanks largely to an increase in video content. The size of the average web video also grew from KB to KB in just the past two years.
If you have a lot of video content on your website, then you can achieve massive performance improvements by following some video optimization best practices. Thanks to their ability to pack high quality videos into small file sizes, MP4 and WebM have become the standard formats for platforms like YouTube and Vimeo.
MP4 videos are supported by all browsers while WebM is currently only fully supported by Chrome and Firefox. WebM files also tend to be lighter than MP4 files, but MP4 videos look slightly better on mobile devices. Data compression tools like Blazemp and HandBrake reduce the size of video files without degrading image quality. Smaller media files load faster, so you can save users a substantial amount of time by compressing all of your videos. Try not to sacrifice video quality during your compression efforts.
High quality videos make your website appear more professional, but videos that look like animated gifs can leave a bad impression on users. A major advantage of HTML5 is that developers can now deliver video content without the aid of a plugin. Aspera, Signiant, and File Catalyst all offer accelerated file transfer solutions that are geared at companies that need to send vast amounts of data back and forth between different locations.
In order to take advantage of the potential speed of these services you need a fast connection. Check with your ISP to see what package you have subscribed to.
Note the upload and download speeds. Most residential and small business packages have much faster download speeds. Test your connection speed via Speedtest. This will help isolate whether the speed issue is with your ISP or with your wireless network. Check the placement of the device, try changing the network channel, and make sure you have the latest drivers for your devices.
It will be helpful if you can provide information on whether the problem happens when connecting to sites in general, or if the poor performance is limited to certain sites and applications.
If you experience problems with uploads or downloads to ScreenLight, but not with other sites, then it may be an issue with the route that your traffic is taking. Every tool, new or old, must empower you to craft better stories, better quality videos and better results. Tools that do this are ideal for you and your production company. Is your business running you, or are you running a business?
Here's a guide to when it's time to grow from a single-person producer into a production team. Here's how. Your Computer Sometimes your own computer can be a bottleneck. Your Wireless Network Many of us use WiFi networks in our homes and businesses without a second thought. Cable The architecture of cable networks is different. ISP Network Bottlenecks Outside of the access technology that is used, there are several other areas within the ISP network that can cause slow upload and download speeds.
Oversubscription A major factor here is how much capacity your network provider has provisioned per subscriber. Network capacity Network providers need to continually add capacity as usage patterns change. Traffic Management Some ISPs throttle, or intentionally slow down, certain kinds of traffic like BitTorrent or other peer to peer applications. Troubleshooting Your ISP The long and short of it is that not all ISPs are created equal when it comes to things like capacity, peering, interconnection agreements, caching and traffic management.
Distance and Congestion Upload and download speed is also affected by the distance between your computer and the server that is either sending or receiving data. Protocol The protocol that is used for uploading or downloading a file can also have an impact on the speed of data transfer.
Feb 5, Many internet service providers ISPs offer customers speeds much higher than this recommendation—all the way up to 2, Mbps. Beyond the speeds you get from your internet provider, older home networking equipment, your network layout, and inefficient connections in your home can also affect your internet speeds. If your internet speed woes stem from something in your network rather than the speeds from your provider, check out our guide to faster internet in your home.
Sometimes the only things you can do to fix your internet speed woes are rationing your internet bandwidth or upgrading to a faster connection. You want at least 10 Mbps of download speed and 1 Mbps of upload speed of dedicated internet bandwidth for each person working from home. For example, a household with one work-from-home parent, a child who is distance learning, and another parent who does not work from home might want a 25 Mbps or higher plan to make sure everyone can use the internet effectively.
Some people can get by with less internet speed, and many want more speed for photo or video uploading and so on. Get a personalized internet speed recommendation based on what you need to do online with our How Much Speed Do I Need?
A fast internet speed depends on how much bandwidth you need to do what you want online without interruptions like buffering or slow load times. But you may need less or more if you work from home, stream a lot of Netflix, play online games, or have more than four people using the same connection. According to our internet speed test results, the average internet speed in the US is Keep in mind that this average spans internet users across different speed tiers and in different areas of the country.
Many types of internet services are affected by network traffic, including cable and DSL. Author - Rebecca Lee Armstrong. Rebecca Lee Armstrong has more than six years of experience writing about tech and the internet, with a specialty in hands-on testing. She started writing tech product and service reviews while finishing her BFA in creative writing at the University of Evansville and has found her niche writing about home networking, routers, and internet access at HighSpeedInternet.
Cara Haynes has been editing and writing in the digital space for seven years, and she's edited all things internet for HighSpeedInternet. When she's not editing, she makes tech accessible through her freelance writing for brands like Pluralsight. She believes no one should feel lost in internet land and that a good internet connection significantly extends your life span. Here are the minimum internet speeds we recommend for one person working from home: At least 10 Mbps download speed per person At least 1 Mbps upload speed per person There are exceptions , however.
Jump to: Which internet providers are best for working from home? Video conferencing Zoom, Google Hangouts, etc. Email and chat Web browsing Media streaming Spotify, Netflix, etc.
Compare all the internet providers in your area to find your best plan. Search by zip code Search Providers. Here are some common tools you can use to reduce video resolution:. Download VLC Player here if you do not already have it. Once downloaded, install and open the VLC player. Click Add to select your video file or multiple files. You can select your preferred type in the profile dropdown. Download Shotcut here and install it. Once done, open Shotcut and click Open File to open your video.
Click Export. To compress your file, select a smaller file format than the original file. When you want to download a video file in lower quality, or low resolution, you can do so right from the editing software. One of the most used and quick ways to compress a file is to. This ensures that the file size is reduced while the quality largely remains the same. Many have observed that the file size is not reduced significantly.
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